This week, I’m sharing a little wedding PR client love by chatting with Something New for I Do wedding public relations client friend, Sarah Chancey. She’s the boss lady behind Chancey Charm, a luxury wedding planning company with 13+ locations across the U.S. And, she’s also a sweet friend, someone who inspires me on a daily basis, and my business soul mate!
-Kristen Green, Wedding Publicist + PR for Creatives
White List Wednesdays | Chancey Charm
How or why you founded Chancey Charm:
My husband Chris and I started Chancey Charm in the foothills of the Rockies, with a heart to serve clients and a fight for financial freedom and the flexibility for me to spend time with our family.
What is it that makes you love what you do?
I absolutely love seeing my team get the chance to do what they love, using their creative talent and organizational skills, while also earning the freedom to spend time with their families.
One of the moments you’re most proud of:
My biggest accomplishment has been seeing new, fresh high-end designs emerge from my team that I’ve never even touched. And, seeing the thrill of these landing a print or online placement has been even better. I love seeing my team take this business to the next level and creating designs I never even dreamed possible. I’m so proud of them!
Describe your dream client + how you’d help them solve their painponts:
My dream client is actually my entire team right now, I get to mentor 13 amazing wedding planners, who are rocking it across the country. This is a calling the Lord gave me, and I couldn’t find a better fit!
When you’re not working, what do you love to do?
I love slow mornings in my PJs, with coffee and toddler snuggles, then a day spent on the beach – I can’t think of anything more perfect!
I’m a big fan of Southern Weddings and Rising Tide Society‘s blogs.
Favorite instagram accounts:
Who doesn’t love Laura Casey and Emily Ley’s feeds? Also, I love the First Five feed.
Best piece of advice for a new business owner in the wedding/creative industry:
If you’d like to build something that will last, keep your head up and pursue multiple lead funnels, including a long term investment in search engine optimization.
Industry veterans can benefit from tips as well! What advice do you have for more established professionals as it relates to your expertise?
It’s never too late to learn something new about your industry that can take your business to the next level. I thought I had it all figured out three years in and boy was I wrong!
Common mistakes you’re seeing businesses make + how to avoid them:
I often see people put off learning how to optimize their blog posts to be found online, this is a costly mistake when you’re missing leads.
If you’re a new wedding planner or one struggling to make it your full time gig, Sarah is offering two e-courses: How To Wow Your Clients From Start To Finish (The Planning Course) + Launch A Profitable Wedding Planning Career (The Business Course). Get started with her FREE Wedding Planner Workshop, here. The next one is coming up December 7th, so save your seat!